The Pearl: 21 March 2015

Character is much easier kept than recovered. -- Thomas Paine Thomas Paine wrote the famous pamphlet titled Common Sense that fueled the inspiration for the American Revolution, publishing it on January 9, 1776. Six months later, the Declaration of Independence would be signed in Philadelphia, starting the war between England and its American colonies. In plain language every colonist could easily understand, Payne challenged the authority of the British crown to rule over America and inspired the revolution in doing so. Founding Father John Adams even said, "Without the pen of the author of Common Sense, the sword of Washington would have been raised in vain." The interesting thing about common sense is that it never goes out of style, nor stops making sense. Even today, his quote about character remains quite relevant. Monica Lewinsky found this out the hard way. When Bill Clinton had an affair with her while occupying the White House, it was her reputation that was destroyed, because Bill was a popular president. But Monica wasn't exactly innocent -- media reports suggested that she was a seductress who pursued the affair with Clinton. More problematic for her reputation was the fact that she lied in a sworn affidavit in the Paula Jones sexual harassment case. The scandal led to the impeachment trial of Bill Clinton, but Monica became the punchline for an endless stream of mostly tasteless jokes. Bill Clinton emerged from the scandal largely unscathed, however. Once the Senate acquitted him of perjury and obstruction of justice charges, he … [Read more...]

Pornographic advertising for Orbit chewing gum

According to what I learned in my business classes in college, the purpose of advertising is to help a company market a product to customers, whether repeat or potential. Some ads are designed to make a lasting impression to improve brand awareness, reminding the customer of their historic shopping preferences. Other ads are intended to simply increase sales. The question is, what is the purpose of the new advertising campaign for Orbit chewing gum? The William Wrigley, Jr. company has dominated the chewing gum business for more than 100 years. Their most popular U.S. products include Altoids breath mints, Skittles and Starburst candies, Lifesavers, as well as Juicy Fruit, DoubleMint, Spearmint, and Big Red gums. Orbit gum is yet another Wrigley brand of gum, one with a very interesting history. During World War II, every pack of Juicy Fruit, Spearmint, and other well known Wrigley brands manufactured were exported to U.S. troops fighting overseas. The brand was discontinued in 1946, after the war had ended and the other brands returned to the American market. In 1976, Orbit was revived as a product, introduced as a sugar-free gum sold in a few European countries. In 2001, the brand was brought back to American markets with the "Dirty Mouth" ad campaign. The first commercials featured a blonde spokeswoman and typically suggested that the reason a person needed to chew Orbit gum was to clean their mouth after they had used bad language. They were pretty silly ads, but mostly harmless. The one starring Snoop Dogg was actually pretty funny, … [Read more...]